Position:  Marketing Manager, Weissach LP
    Location: West 2nd, Vancouver
    Weissach is a luxury sports car dealership group. We are car enthusiasts who are motivated by helping like-minded customers fulfill their passion for driving. As a community, we find joy in the experience of luxury sports cars.
    Starting from humble beginnings in the 1980’s, we have grown to become Canada’s largest independent Porsche store, as well as an authorized dealer for Automobili Lamborghini, Lotus Cars, and Bugatti. We are also the Canadian representative for Koenigsegg and RUF.
    Our expanding Business Group is on the move, and we are in search of an innovative and entrepreneurial Marketing Manager with a minimum of 5 years directly related experience.  In this integral role, you will lead marketing initiatives and multi-faceted marketing activities for our group of companies and the brands we represent.
    As Marketing Manager, you will lead and deploy successful marketing campaigns and events for our group of companies in Vancouver and Calgary, strengthen client relationships and contribute to company growth.  You will also have in-depth experience in designing and delivering digital marketing campaigns and will be responsible for implementing industry leading brand management guidelines for the brands we represent. Reporting to the President & CEO, you will have the opportunity to create strategic marketing plans that align with our vision, in a team environment and with the special culture we have at Weissach.
    Key Activities
    Strategic Planning & Partnerships
    • Develop and implement a thorough annual strategic marketing plan to include milestones and key performance indicators that measure success
    • Plan, develop, and execute all marketing activities, media events and campaigns
    • Oversee all marketing collateral ensuring consistent tone, positioning and message are represented, reflective of the brand, across all traditional and digital outlets
    • Plan, measure and track the success and financial performance of each confirmed campaign and promotion
    • Monitor the effectiveness of marketing programs via deep analysis of consumer behaviour, market surveys and digital data to provide insights that inform decision-making
    • Analyze data and create reports based on results from marketing actions undertaken with our partners to ensure we extract maximum value from our partnerships
    • Coach, support and lead the team to deliver on marketing strategy – ensure direct report(s) are able to develop and reach their potential, and stay on track with goals
    • Conduct regularly scheduled team meetings and strategic planning with the marketing and sales teams
    • Communicate and coordinate marketing plans to the team internally
    Customer Relationship Management
    • Maintain customer relationships and ensure customer loyalty through excellent customer service, loyalty programs, as well as with client retention events and promotional activities
    • Develop and maintain external supplier relationships
    • Manage the CRM process and identify sales-opportunities within existing database, initiating outbound CRM communications along with the Marketing Assistant
    Digital Marketing & Social Media
    • Oversee and spearhead the strategy, ideation and development of digital content across all branded social media channels, website, articles, blogs, etc.
    • Lead and manage all aspects of digital marketing including PPC/PLA, Display Re-Targeting and Acquisition, Shopping Comparison Engines, Social Advertising
    • Support strategy with social media analytics to determine successes, opportunities and ROI, and coordinate monthly reporting to share across the business
    • Manage and deliver a quarterly eNewsletter with promotions and activities that are engaging to our clients and external target market
    • Generate and propose new content ideas to drive engagement and build organic brand awareness through external traffic drivers
    • Support and amplify larger brand initiatives with digital programs
    • Lead marketing analytic strategy across devices and channels to create an actionable 360-degree view of the customer
    • Analyze, create, and implement testing and develop a strategy to optimize our digital marketing and improve our ROI
    • Develop graphic design pieces for marketing campaigns/projects
    Event Planning
    • Lead the event marketing strategy
    • Create the annual budget and marketing schedule/event calendar with input from the team
    • Attend events and manage the logistics and team working onsite at promotional events
    • Develop the strategic and tactical plan and new initiatives for each of the brands we represent
    • Liaise with Lamborghini America representatives, including Brandmaker reporting and communicate factory activities to the dealership team
    • Support execution of strategic initiatives to expand brand reach and increase overall engagement, follower acquisition, and testing new channels and platform features
    Education & Experience 
    Along with your passion to lead, develop and implement Marketing initiatives, you will have a proven track record, experience and education in:
    • Degree in Marketing, Digital Marketing or related field.
    • 5+ years’ experience at management level within digital marketing industry, including both PPC and PLA.
    • You have a proven track record managing SEO, conducting A/B testing, landing page optimization and a range of other related skills.
    • Strong numerical, analytical and data processing skills, Google Analytics and AdWords certified preferred.
    • Experienced and proficient in social media marketing.
    • Knowledge of and/or experience working with online search and analytics platform(s), e.g. Google Analytics, AdWords, DoubleClick, Adobe Analytics, Adobe Media Optimizer, Adobe Audience, Criteo, etc.
    • Graphic design experience preferred, comfortable creating materials independently, able to understand and follow the brand.
    • Experience with Adobe InDesign, Illustrator, Photoshop, HTML, and CSS.
    • Knowledge of website design, development and publication processes; email marketing and CASL.
    • Experience using the WordPress platform.
    • Microsoft Office proficiency and Adobe Creative Suite proficiency.


    Skills & Competencies  
    Through your experience you have honed and continue to build on the following skills and abilities in your career:
    • Excellent communication skills and an ability to influence others.
    • Ability to think strategically, while linking long-term vision and goals to daily tactical plans.
    • Proven ability to lead and collaborate with a team and a variety of external suppliers
    • Creative thinking with an ability to innovate and conceptualize multiplatform ideas to drive engagement
    • Proven track record in creating and executing successful multichannel marketing programs
    • Excellent organizational and time management abilities to prioritize a high volume of tasks or competing priorities and work on multiple projects
    • A great planner and project manager, you can coordinate and keep people engaged and on track with your super interpersonal skills
    • Strong analytical and quantitative skills – ability to use data to develop and measure results
    • You think strategically, and stay on top of your team’s tactical execution
    • You expect innovation from self and team with a good knowledge of leading-edge marketing techniques
    Other Requirements of the Role:
    • Travel to Calgary and the US required occasionally.
    • Regular attendance at events outside of office hours.
    • Ability to work independently and as a member of a diverse team, where productive relationships are developed and maintained.
    • Ability to work under pressure and to deadlines.
    • Good attention to detail and accuracy.
    • Creative skills, knowledge of digital media and design.
    • Hard-working, flexible and dedicated.
    Who You Are
    • An audacious spirit that embraces uncertainty and challenges with enthusiasm
    • You have high levels of integrity and a commitment to do what you say you are going to do
    • Strong entrepreneurial spirit that has grit, determination and challenges the status quo
    • You have a high degree of empathy and the ability to see other’s perspective
    • Strong sense of curiosity and the desire to learn and get better every day
    What We Offer
    An exceptional work environment and Company that values team, excellence, integrity, passion for what we do, respect and self-development.  This is the opportunity for you to make a difference and grow your career.  We offer competitive compensation, commensurate to experience, as a leading brand in the automotive industry.
    If you are excited about this role, would like to join our entrepreneurial team and continue to build a rewarding career that offers challenge and growth, we would love to hear from you. Please submit your resume and cover letter, in confidence, to
    We thank all applicants for your interest in Weissach.  Only those candidates that meet requirements will be contacted.

    We’ll expect a lot from you, working here. In return, you’ll get to play a big part in a small show. And you’ll have opportunities to grow.

    To apply for this opportunity or for general applications, please submit your resume and cover letter:

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    Contact Us

    1720 West 2nd Avenue,
    Vancouver, B.C.Canada
    V6J 1H6

    P 604.738.3931


    Mon-Fri 8:30-5:30 PST
    Sat 10:00-5:00 PST (sales only)
    Closed on long weekends

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